CederusAI
CederusAI redesigns the workflows your business depends on, clarifies how work moves, and builds the practical systems, automations, and habits that make execution more reliable.
We do not start with software. We start with the work.
We map the real flow of work: how requests enter, how context gets gathered, how decisions are made, how responsibility moves, and where things break down. Then we design the smallest practical improvement that can prove value.
We sit with the people who do the work and trace one real workflow end to end, separating evidence from assumptions. We map intake, context, ownership, decision points, handoffs, and where momentum is lost.
A practical workflow assessment, the friction points ranked, and a recommended next step.
We design the future-state workflow around the people and the decisions, not the tooling. We define roles, responsibilities, handoffs, and the smallest slice worth proving first.
A future-state design, a roles-and-responsibilities map, and an implementation plan.
We stand up the smallest useful version and run it with real work, with people in the loop. We keep human approval where judgment and trust matter.
A working pilot, evidence of whether it helps, and a clear go, adjust, or stop decision.
We build and roll out the connected workflow: process changes, automation, lightweight tools, connected data, and decision support, using the systems you already have where possible.
The workflow in production and the team actually using it.
We refine as the work changes, watch adoption, and keep the knowledge current so the improvement does not quietly decay.
Ongoing refinement and a workflow that stays adopted.
Each step stands on its own. Most clients start with a focused, paid diagnostic before committing to anything larger.
Teams that know something is inefficient but need a clear picture of where it is happening. We map one important workflow and show where work, context, ownership, and decisions get disconnected.
A practical assessment, ranked opportunities, and a recommended next step.
Work that is inconsistent, frustrating, or too dependent on individual people. We redesign the future-state around the people, the decisions, and the outcomes the business needs.
A future-state process, roles and responsibilities, handoff design, and a plan.
Too much manual follow-up, copying, chasing, re-entering, and status-checking. We build practical automations, forms, trackers, internal tools, or connected workflows on the systems you have.
A working improvement, not just a recommendation deck.
Context trapped in people's heads, scattered files, and disconnected systems. We capture the knowledge behind decisions and make it findable and trustworthy.
Role-specific knowledge structures, decision guides, and connected context.
Inconsistent context and follow-through across accounts and opportunities. We design the CRM habits, account views, opportunity workflows, and follow-up systems.
A sales execution system built around how your team actually sells.
“We have the information, but no one can get the full picture quickly.”
“Everything comes through email, Teams, texts, spreadsheets, and side conversations.”
“Only a few experienced people know how this really works.”
“We cannot see what is stuck, who owns it, or what happens next.”
“Our systems record activity, but they do not help people move the work forward.”
“We keep solving the same problems again because the knowledge never turns into a better process.”
Asset-intensive, operational, regulated, and field-based work, where real workflows are fragmented across people, systems, and a few experienced heads.
CederusAI was founded by Dave Gerl. Dave has spent nearly two decades across oil and gas operations, operational technology, SaaS, workflow automation, and business development, working close to frontline teams, technical teams, executives, and the software systems that sit between them.
That mix matters because most execution problems do not fit neatly into one box. They are partly process, partly people, partly systems, partly data, partly communication, and partly leadership visibility. Based in Canada.
No client logos yet, and we will not pretend otherwise. The proof is the method, the working improvement, and the outcomes we agree to measure together.
We redesign a consequential workflow end to end, then build whatever makes it reliable: process changes, connected knowledge, automation, dashboards, AI assistance, or bespoke software. The output depends on the workflow, not on a product we are trying to sell.
Operations, engineering, and executive leaders in asset-intensive, operational, regulated, or field-based organizations, plus growing B2B teams whose work is fragmented across people, email, Teams, spreadsheets, multiple systems, and a few experienced heads.
With a focused, paid diagnostic on one workflow. It stands on its own and gives you a clear picture before you commit to anything larger. Most engagements then ladder into a design sprint, a pilot, implementation, and ongoing support.
Not yet, and we will not invent them. Instead we agree on a baseline and a practical definition of success up front, then measure against it: cycle time, lost work, status visibility, rework, decision speed, and adoption.
Where it earns its place in the workflow, and never as the starting point. We keep human approval where judgment and trust matter, and use automation where work is repetitive, rules-based, or easy to drop.
Book a 60-minute discovery session. We will map where work enters, where context gets lost, who needs to act, and the smallest valuable improvement. You will leave with a clearer picture whether or not we work together.
We will reply within two business days to set up your 60-minute discovery session.